Ad Network Tracking - iMediaConnection.com

Ad Network Tracking - iMediaConnection.com: Earlier this month, I wrote about the benefits of adding enhanced tracking to the marketer's website to improve the performance of campaigns with the ad networks. Since then I have received quite a bit of feedback from many different constituencies. The offer to do consulting projects aside (and that did not go unappreciated at all), the main responses I got were thanks for bringing this topic to light, as well as upcoming advances in this space. The need for change Much of the response was from many...

Read More

5 Demographic Targeting Tips - iMediaConnection.com

5 Demographic Targeting Tips - iMediaConnection.com: Introduction Smart and successful web marketers spend their working hours determining how their efforts can drive more traffic, traffic that will result in higher volumes of customer conversion. But the smartest of these marketers get the most out of their budgets by developing online campaigns that target their most desired customers. How? Demographic Targeting (DT) allows marketers to focus online ads on subscribers with their desired demographics (i.e., profession, industry, company size,...

Read More

How to Track an Ad Network Campaign - iMediaConnection.com

How to Track an Ad Network Campaign - iMediaConnection.com: Introduction Many of us have worked with the ad networks in one way or another. For direct response and brand campaigns alike, we have leaned on the ad networks for efficient pricing, high reach and a plethora of targeting options. But the one mistake many of us make is not investing the time and resources upfront to make these campaigns as successful as they can be. Working with ad networks, it is crucial to make sure the proper tagging/coding is in place. So, while the advertiser can...

Read More

What ad networks offer that publishers don't - iMediaConnection.com

What ad networks offer that publishers don't - iMediaConnection.com Debate over the value of third party ad networks is raging once again -- sparked anew by some recent assertions that ad networks reduce the value of publisher inventory. But all the current discussion is really missing the point. The debate assumes that a direct sales model vs. a network sales model is...

Read More

5 smart ways to use ad networks - iMediaConnection.com

iMediaConnection.com 5 smart ways to use ad networks - Creative testing and brand impactSavvy clients now carry out multiple test campaigns to identify appropriate targeting within a network to achieve maximum performance. But in fact, even for clients running a single campaign, testing is going on constantly within the ad network model. By virtue of having thousands of...

Read More

Reaching the Long Tail of the Internet - iMediaConnection.com

Once again, we're driving you turning back "WHY AD NETWORK?". If You already knew the Long Tail mean what, it's easier when you're exeriencing with this article. Ad Network is a combination of many factors of Display Ad Industry - Technology, Platform, Experience,... They leverage the no. of sites via technology that is opposite to top portals like vnexpress or Zing or NewYork...

Read More

Contextual Advertising - iMediaConnection.com

Years ago, when ad network become and appear in each advertisers' plan, that meant they have tried alot to prove their esixtence and effectiveness. So, that time What does the basic that an ad network do!? Let's find out. (I said that time given that the time of something new, the time like the first stage of iced period) Contextual is the basic!!! Just try to experience...

Read More

The Ad Network Advantage - iMediaConnection.com

When you already know what an Ad Network is, the next step you could increase your knowledge by thinking - why an Ad Network is invented and - what is advantages of Ad Networks!? - What benefits does an Ad Network bring back to your brands? Let's make a back-look to Vietnam Market. If you're an advertiser or a marketer and used to work with an ad network, Do you ever recognize its advantage or just try to allocate the money for marketing department!? The Ad Network Advantage - iMediaConnection.com The online ad network has staged...

Read More