21 Great Advertising Networks For Publishers

21 Great Advertising Networks For Publishers “How do I make money online?” Well, to start, go read some articles on the Internet with that phrase in the title. After you recover from the initial bout of soul crushing depression come back here and let me introduce you to the staple of most web publishing based monetization — advertising. The most important...

Read More

Why social networking alone won't make the sale - iMediaConnection.com

Why social networking alone won't make the sale - iMediaConnection.com These days we all use some form of social networking. How delightful to go onto LinkedIn and find colleagues from Europe who might have interest in a program with me for when I travel across the pond – colleagues that know me well enough through my various online profiles to be eager to dialogue with...

Read More

Ad Network Tracking - iMediaConnection.com

Ad Network Tracking - iMediaConnection.com: Earlier this month, I wrote about the benefits of adding enhanced tracking to the marketer's website to improve the performance of campaigns with the ad networks. Since then I have received quite a bit of feedback from many different constituencies. The offer to do consulting projects aside (and that did not go unappreciated at all), the main responses I got were thanks for bringing this topic to light, as well as upcoming advances in this space. The need for change Much of the response was from many...

Read More

5 Demographic Targeting Tips - iMediaConnection.com

5 Demographic Targeting Tips - iMediaConnection.com: Introduction Smart and successful web marketers spend their working hours determining how their efforts can drive more traffic, traffic that will result in higher volumes of customer conversion. But the smartest of these marketers get the most out of their budgets by developing online campaigns that target their most desired customers. How? Demographic Targeting (DT) allows marketers to focus online ads on subscribers with their desired demographics (i.e., profession, industry, company size,...

Read More

How to Track an Ad Network Campaign - iMediaConnection.com

How to Track an Ad Network Campaign - iMediaConnection.com: Introduction Many of us have worked with the ad networks in one way or another. For direct response and brand campaigns alike, we have leaned on the ad networks for efficient pricing, high reach and a plethora of targeting options. But the one mistake many of us make is not investing the time and resources upfront to make these campaigns as successful as they can be. Working with ad networks, it is crucial to make sure the proper tagging/coding is in place. So, while the advertiser can...

Read More